Writers Chat: Copywriting Made Simple

Hey Clan!

This week on Writers Chat we had the privilege of listening to best-selling author and branding expert, James L. Rubart, talk about Copywriting Made Simple. Our time with Jim was informative, fun, and therapeutic. In fact, we kidded that it felt like a writer’s therapy session.

Enjoy the replay here!


We definitely came away inspired by Jim to improve our own copywriting skills. Turns out, they’re essential for novelists. Copywriting is used in everything from your back cover copies to author bios.

Want an example of great copywriting? Look no further than Jim’s author bio below!

James L. Rubart is 28 years old, but lives trapped inside an older man’s body. He thinks he’s still young enough to water ski and dirt bike with his two grown sons, and loves to send readers on journeys they’ll remember years after they finish his stories. He’s the best-selling, Christy BOOK of the YEAR, CAROL, INSPY and RT Book Reviews award winning author of nine novels, a speaker, branding expert, co-host of the Novel Marketing podcast, audio book narrator, and co-founder with his son, Taylor, of the Rubart Writing Academy. He lives with his amazing wife on a small lake in Washington. His author website is: jamesLrubart.com

If that doesn’t inspire you to improve your own copywriting skills, I don’t know what will. And on that note, here’s a few inspiring links from the live chat:

Extra Tidbits About Back Cover Copy

  • Don’t bury the lead. Use a dynamic lead sentence to hook your readers. Many write too much unnecessary information, and bury their leading sentence way down on the page.
  • Shock the Broca! The broca part of people’s brains filters out the boring parts. It loves to be surprised. Shock the broca by using surprising content or something out of the box to draw your readers in.
  • 140-170 words is the preferred length for most back cover copy.
  • Back cover copy is like a movie trailer. Set the mood to engage your readers.
  • Give context: setting, time, period
  • Entice your readers by making them ask questions. For fiction, utilize a major plot twist in the story to make readers want to know more. In nonfiction, use an engaging question to convince readers your book has what they need.

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